Friends may be priceless. But 'friending' is worth $38 a share.

Flush with cash and drunk with power after its $100 billion IPO, Facebook could be caught secretly brainwashing millions of new users into signing up (mind-control hoodies, anyone?) -- and still I might not quit the world's largest social network.

So, let's say you're doing a Google search for "Kings." Did you mean the L.A. hockey team or the Sacramento basketball team? Maybe the TV show? Or maybe you actually wanted to know something about monarchs.